Lures for the box, not the shelf
We stock the lures we'd tie on ourselves and price them so losing one to a snag doesn't hurt.
Hard baits, soft plastics, ice jigs
Jerkbaits, crankbaits, blade baits, craws, swimbaits and tungsten jigs for bass, walleye, pike and panfish.
Checked before they're listed
We look over hooks, paint and finish on what we stock. If it wouldn't go in our own tackle box, it doesn't get sold.
Prices that leave room for more
Fair prices on single lures and bundles, so you can try a new color without thinking twice.
Live lure auctions are coming to Whatnot
We're starting live shows soon. Bids start low, every lure is shown up close on camera, and every show has giveaways.
Questions? Send us a note
Ask about a lure, an order, or what's biting. Email goes straight to us.
[email protected]